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terencela/README.md

Hi, I'm Terence La from Zurich!

Terence La | terencela

I'm a founder and AI product person from Zurich.

At the moment, I lead AI initiatives at Zurich Airport. Outside of that, I build things around AI, privacy, communication, and products that people might actually use more than once.

Before this, I led AI in two corporate roles and spent a lot of time in startups, finance, growth, and product.

What I'm working on

I've gone from 1 startup per year (2013-2024) to 10 useful digital products since 2025. Here are rough descriptions of what keeps me busy.

B2C A suite of communication tools that makes people become better communicators, e.g.

  • Vibe Translator
    Transforms every time you ask "what does she mean?" into communication fixed.
  • Rehearse
    Prepares you for tough conversations.
  • Asia Bridge Teaches you how to understand different cultures in Asia. and more...

B2B A suite of tools to make companies more safe and strong:

  • new monetization layer for companies
  • privacy tool
  • an AI OS for engineering

Most current products are private while I test and improve them. I’m planning to open-source more reusable parts, reference implementations, and build notes over time.

Background

Forbes 30 Under 30 · 2× TEDx speaker · 8 prizes in 17 hackathons, 11 other innovation awards · HSG Business Innovation

I build mainly with TypeScript, React/Next.js, Python, Supabase, Chrome extensions, and whatever AI model or tool best fits the problem.

Website · Product portfolio · LinkedIn

Prizes

Hackathons

  • 2017, START Hack (MLH), 3rd Prize Overall Winner, out of 89 groups
  • 2021, HackZurich, 3rd Prize Overall Winner, Europe's largest Hackathon with 1600 hackers
  • 2021, HackZurich, 1st Prize Winner of the Migros Challenge: bit.ly/ZooMaaniia
  • 2021, HackWinterthur, 2nd Prize Winner
  • 2022, HackThurgau, 3rd Prize Winner
  • 2023, START Hack, Prize Winner for the blockchain challenge
  • 2026, Funding The Commons in SF, 1st Prize Winner
  • 2026, GenAI Zurich

Business/Case

  • 2014, IVE Business Plan, Magna Cum Laude
  • 2016, BestStudentChallenge 2016, very good
  • 2018, Business Game St.Gallen, Covestro 1st Prize winner out of 50 teams
  • 2018, Business Game St.Gallen, Daimler 1st Prize winner out of 50 teams
  • 2020, Bain FinTech Challenge Winner
  • 2021, St.Gallen Symposium, Leader of Tomorrow awardee
  • 2021, HSG Entrepreneurial Talent at Startup@HSG
  • 2021, Toastmasters International, 3rd Prize in Impromptu Speech (Zurich & St.Gallen)
  • 2023, Lucerne Dialogue, 45 European Leaders under 45
  • 2023, Nova Talents, Fellow

terencela.yt@gmail.com

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