v1.2.0 - Catalog growth, audience tracks, and visual refresh

What's new since v1.1.0

The catalog grew from 60 to 98 skills, adding five full audience tracks: Tier 2 PM experimentation, Tier 2 PM gap-closing, Tier 2 content lifecycle, Growth tooling, and Marketing paid media. README extended with a Logo design in action section showcasing the logo-design skill rendered as per-brand depth and architectural taxonomy. Architecture image refreshed with an AI-generated illustration matching the rampstack.co aesthetic.

Catalog growth

• 38 net new skills across five audience tracks (60 to 98)
• ~330 new reference files (95 to ~424)
• 2 new categories: Growth tooling (12 skills), Marketing (3 skills)

Skill additions

Growth tooling cluster (12): funnel-flow-architecture, lead-magnet-design, calculator-design, quiz-and-assessment-design, multi-step-form-design, chatbot-flow-design, onboarding-wizard-design, interactive-product-tour, upgrade-flow-design, scheduler-and-booking-design, comparison-tool-design, product-configurator-design

Tier 2 PM experimentation (6): experiment-design, feature-flagging, experimentation-platform-orchestrator, experimentation-analytics, product-analytics-setup, data-warehouse-experimentation

Tier 2 PM gap-closing (4 new + 2 expanded): feature-launch-playbook, jtbd-framing, okr-design, beta-program-management. Expanded: roadmap-planning, pm-spec-writing.

Tier 2 content lifecycle (9): pillar-content-architecture, content-brief-authoring, programmatic-seo, editorial-qa, ai-content-collaboration, long-form-content-frameworks, content-refresh-system, content-repurposing, content-distribution

Marketing paid media (3): paid-media-strategy, ads-creative-development, ads-performance-analytics

Research expansion (2): discovery-research-synthesis, user-feedback-aggregation

Brand: logo-design

Product: integration-orchestrator

README and visual additions

• Logo design in action section with two surface showcases (per-brand variant explorer + architectural taxonomy gallery)
• Surfaces section naming the rampstack.co commercial layer
• How the catalog connects section with AI-generated architecture diagram
• Acknowledgments section
• Mobile readability fixes (drop # column, Featured Skills 2-column with track parenthetical)

Tooling

• scripts/generate_readme_catalog.py (build-time README generator)
• scripts/generate_og_card.py (Pillow-based OG card)
• scripts/crosslink_pass.py (idempotent cross-linking)

Versioning

Per strict semver this is a minor bump. All changes are additions; nothing is removed, renamed, or breaking.

Full changelog: https://github.com/rampstackco/claude-skills/blob/v1.2.0/CHANGELOG.md

v1.1.0 - Quality and community standards pass

What's new since v1.0.0

Community standards

• Added CONTRIBUTING.md, CODE_OF_CONDUCT.md, SECURITY.md, CHANGELOG.md
• Added issue templates (new skill, bug, improve reference) and PR template
• Achieved 100% Community Standards score

Quality pass (initial audit)

• Fixed 21 broken SKILL.md to reference file links
• Resolved 6 orphan reference files
• Fixed cross-skill reference (pm-framework → pm-spec-writing)
• Normalized 3 SKILL.md framework section headers
• Updated SKILL_AUTHORING.md with section-naming clarification

New content

• 20 new reference files (95 total, up from 75)
• Recommended MCPs section in README
• Banner image, social profile links, expanded TOC

Repository organization

• Audit reports moved to docs/audits/
• Banner image at docs/banner.jpg

v1.0.0 - Initial 59-skill catalog

First public release

A complete library of 59 stack-agnostic Claude Skills covering the full website lifecycle: brand, design, content, SEO, dev, ops, growth, and research.

What's included

• 59 skills organized into 13 categories
• 75 reference files (templates, checklists, decision matrices, worked examples)
• Uniform structure across every skill: When to use, When NOT to use, Required inputs, The framework, Workflow, Failure patterns, Output format, Reference files
• SEO audit suite built around the Ahrefs MCP (7 skills)
• Meta-skill (skill-creation-walkthrough) that teaches users to write their own skills using the same conventions

Highlights

• Stack-agnostic by design. Works on Next.js, WordPress, Shopify, Webflow, plain HTML, or any web stack.
• Future-proof. References durable specs (W3C, WHATWG, Schema.org, MDN, NN/g, WCAG) over trend pieces.
• Composable. Skills cross-reference each other through "When NOT to use" sections.

Getting started

See the README for installation in Claude.ai, Claude Code, or via the API.

License

MIT.