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4 changes: 2 additions & 2 deletions pm-product-strategy/skills/porters-five-forces/SKILL.md
Original file line number Diff line number Diff line change
Expand Up @@ -90,7 +90,7 @@ The ability of customers to negotiate lower prices or demand higher quality, aff
**High Buyer Power When:**
- Few large customers (concentrated demand)
- Buyers switch easily and often (low switching costs)
- Backwards integration threat (customers become competitors)
- Backward integration threat (customers become competitors)
- Product is undifferentiated (commoditized)
- Buyers have price sensitivity or tight budgets
- Buyers have full information about alternatives
Expand Down Expand Up @@ -133,7 +133,7 @@ The risk that customers will switch to alternative products that solve the same
- Switching costs are high
- Your product is deeply integrated into customer workflows
- Customer preference and loyalty are strong
- Barrier to substitute entry are high
- Barriers to substitute entry are high
- Your product solves the problem uniquely

**Strategic Implications:**
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