genesys-skills
Production-grade Claude Code skills for B2B SaaS GTM.
Shared weekly via the Genesys newsletter.
Skills are structured prompts for Claude Code — Anthropic's agentic coding tool. Think of them as reusable playbooks that turn Claude into a specialist operator for specific tasks.
Each skill includes:
- SKILL.md — the core prompt with process steps, quality gates, and output format
- references/ — templates, schemas, examples, and search patterns the skill uses
Drop a skill into your .claude/skills/ directory and invoke it with /skill-name.
| Skill | Description | Added |
|---|---|---|
| competitor-research | Deep 13-dimension competitor analysis for B2B SaaS. Covers company, product, ICP, pricing, reviews, content, launches, SEO/AEO, technographics, hiring signals, GTM motion, social, and paid advertising. Includes templates, schemas, and real examples. | Mar 2026 |
| icp-research | 12-section ideal customer profile research for B2B SaaS. Produces TAM analysis, firmographic segments, champion and economic buyer persona deep-dives, negative ICP, intent signals, voice of customer synthesis, and segment-level recommendations. Includes dimension schemas, output templates, search patterns, and a worked Strapi example. | Apr 2026 |
| tov-guidelines | Two-phase tone of voice extraction for B2B SaaS. Phase 1 scrapes 15-20 pages to extract sentence, paragraph, word, and structural patterns with frequency scores. Phase 2 generates codified voice rules with source attribution. Includes analysis template, guidelines template, founder interview questions, and Genesys Growth examples. | Apr 2026 |
| brand-kit | Screenshot-first visual identity extraction for B2B SaaS. Produces an 8-section brand system file: visual identity description, colors, typography, components, data viz, logo usage, spacing, and signature elements. Confidence-scored tokens (0-5). Includes brand kit template and worked examples (Genesys Growth, Cursor). | Apr 2026 |
| case-study | Customer success story builder for B2B SaaS. Produces a structured narrative with hook, problem context, solution detail, quantified results, customer quotes, and distribution-ready excerpts (LinkedIn version, newsletter blurb, sales pull-quote). Forces metric specificity and marks unverifiable claims as [UNAVAILABLE] rather than inventing them. Pulls voice from your locked TOV. |
May 2026 |
| battlecards | Sales-floor competitive battlecard generator for B2B SaaS. Produces 1-page references per competitor: positioning, threat tier, where they win, where you win, top 3-5 objections with handlers, comparison angles, and quick-frame elevator pitches. Designed for AE consumption mid-deal — scannable in 60 seconds. Supports refresh-from-call-transcript mode for keeping battlecards current as deals evolve. | May 2026 |
| level | Claude Code maturity scorecard. Scores any Claude Code environment 0-10 across 4 systems (Context / Skills / Integrations / Orchestration), each 0-4. Two front doors: an 8-question quiz for beginners, a silent file scan for advanced users. Hands back a single-next-level roadmap calibrated to current Anthropic features (plugins, /workflows, subagents, hooks, scheduled agents, the Agent SDK, output styles, worktrees, the memory tool) plus a branded, shareable HTML dashboard or paste-anywhere ASCII card. Level 10 is anchored to the documented ceiling, so the score is honest, not inflated. | Jun 2026 |
| win-loss | Win/loss analysis for B2B SaaS. Analyzes sales call transcripts across 6 dimensions (product, messaging, GTM/sales, pricing, competition, customer context) to extract why deals are won, lost, retained, or churned. Produces aggregate patterns with frequency counts, confidence levels, and strategic recommendations. Forces every finding to cite a verbatim quote and labels single-call patterns as unconfirmed rather than inventing trends. Includes the 3-phase process, output template, quality checklist, extraction patterns, and a worked 5-transcript example. | Jun 2026 |
# Clone the whole repo
git clone https://github.com/matteotitta/genesys-skills.git
# Or download a specific skill folder# Copy the skill into your project's .claude/skills/ directory
cp -r genesys-skills/skills/competitor-research .claude/skills/In Claude Code, the skill will auto-trigger when you mention competitor analysis, or you can invoke it directly:
/competitor-research
- Claude Code (Anthropic's CLI)
- Some skills use MCP integrations (Apify, Firecrawl, Ahrefs) for richer data — these are optional. The skill will work without them, just with less coverage.
These skills are built and battle-tested at Genesys Growth — a B2B SaaS GTM consultancy that helps Series A-C startups with positioning, messaging, content, and launches.
Each skill has been used across 50+ client engagements and refined through real feedback. They're the same skills we use daily with Claude Code to deliver client work.
New skills are shared weekly via the Genesys newsletter. Subscribe to get them as they drop.
MIT — use them however you want.