GitHub - martamanevska/Data-Engineering: Customer aggregated data dataset provided by New Supermarkets International which was aimed to reveal data patterns, conduct customer segmentation and predict customer response to the subscription offer. Through data exploration negative entries in the customer spending column were revealed.

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ME&A_FinalProject_group_068_ClientsToContact.xlsx		ME&A_FinalProject_group_068_ClientsToContact.xlsx
ME&A_FinalProject_group_068_Report.pdf		ME&A_FinalProject_group_068_Report.pdf
project.xml		project.xml

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Customer aggregated data dataset provided by New Supermarkets International which was aimed to reveal data patterns, conduct customer segmentation and predict customer response to the subscription offer. Through data exploration negative entries in the customer spending column were revealed.

clustering-algorithm customer-segmentation customer-spen customer-spending customer-subscription-analysis data-science hierarchical-clustering rfm-analysis sas-miner

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