I drive performance marketing and influencer partnerships at IndiaMART — running Meta Ads, negotiating influencer collabs and content usage rights, and managing affiliate growth across tiers. I pair that with a full stack development background and hands-on AI exploration to automate the marketing workflows I run every day.
- 📣 Run performance marketing campaigns on Meta Ads & Google Ads to drive buyer channel growth
- 🤝 Source and negotiate directly with influencers — collab pricing, content usage rights & ad codes for paid amplification
- 🏅 Manage Bronze, Silver & Gold tier affiliate partnerships and drive tier growth
- 📊 Track and report performance using HubSpot · Freshdesk · Google Analytics 4 · Power BI · Excel
- 📧 Handle KYC workflows, support resolution, and partner communication end-to-end
- 🎬 Coordinate ad video production with influencers and prepare campaign overviews for buyer channels
- 🟡 4⭐ C++ on HackerRank
- 🟠 300+ problems solved on LeetCode
How AI can automate influencer discovery, Meta Ads reporting, affiliate performance tracking, and campaign analysis — the exact MarTech work I do manually today.
