42 AI agent skills for solopreneurs, solo SaaS founders, and one-person D2C brands.
Opinionated, research-backed marketing and growth skills for your AI coding agent. Built for one-person teams who need to punch above their weight — not enterprise marketing departments.
If ChatGPT gives you "best practices," this repo gives you what practitioners on Reddit actually say works in 2026 — with named frameworks, real benchmarks, and contrarian takes sourced from primary research.
- 42 skills, each a self-contained expert playbook (CRO, SEO, cold email, pricing, GTM, churn, paid ads, and more)
- Opinionated — every skill takes a stance. No hedging, no "it depends" soup.
- Research-backed — benchmarks with year + source; named experts (CXL, Demand Curve, Lenny's Newsletter, SparkToro, Princeton GEO paper, Unbounce, Klaviyo, Baymard)
- Practitioner voice — Reddit quotes and real founder experiences baked into every skill
- Solopreneur-first — written for one-person teams, not teams of 20
- Cross-referenced — every skill links to related skills so your agent always knows the next step
- Under 500 lines each — dense, not bloated
Inside a running Claude Code session, run the slash commands:
/plugin marketplace add Sudhakaran88/solopreneur-skills
/plugin install solopreneur-skills
From your terminal (outside a session) the equivalent CLI form is:
claude plugin marketplace add Sudhakaran88/solopreneur-skills
claude plugin install solopreneur-skillsThen just describe what you want:
"my landing page isn't converting" → triggers page-cro
"write me a cold email sequence" → triggers cold-email
"how should I price my SaaS?" → triggers pricing-strategy
"optimize for ChatGPT and Perplexity" → triggers ai-seo
Skills activate automatically based on intent. See docs/installation.md for Cursor, Codex, Copilot, Gemini, and manual use.
CRO & Conversion (7)
page-cro— Homepage, landing page, pricing page optimizationsignup-flow-cro— Signup/registration flow conversiononboarding-cro— Post-signup activation, aha moments, time-to-valueform-cro— Lead capture and contact form optimizationpopup-cro— Popups, modals, exit intent (Google-penalty compliant)paywall-upgrade-cro— In-app upgrade flows, feature gatesab-test-setup— Experiment design (and when not to run A/B tests)
Copy (3)
copywriting— Marketing copy that sells without AI slopcopy-editing— 4-pass editing method for existing copyad-creative— Meta, Google, LinkedIn ad copy at scale
Email (3)
email-sequence— Lifecycle, welcome, nurture, winback flowscold-email— B2B cold outreach that gets replies in 2026ecom-email-nurture— Klaviyo flows for Shopify brands
SEO & AI Search (6)
seo-audit— Traditional Google SEO, post-HCU, post-AIO realityai-seo— GEO, LLMO, optimizing for ChatGPT/Perplexity/AI Overviewsaeo— Answer engine optimization, featured snippets, PAAprogrammatic-seo— Pages at scale that survive scaled-content-abuseschema-markup— JSON-LD structured data for rich resultssite-architecture— URL structure, navigation, internal linking
Content & Social (3)
content-strategy— What to write, where to distributesocial-content— LinkedIn + X/Twitter for founders (2026 algorithms)marketing-ideas— 60+ categorized tactics by channel, effort, budget
Growth & Launch (6)
launch-strategy— Product Hunt, Show HN, waitlist, pre/launch/postgtm-saas— Full GTM motion (ICP → positioning → pricing → channels)abm-saas— Account-based marketing for solopreneurs ($5k+ ACV)referral-program— Viral loops, K-factor, Dropbox-style programsfree-tool-strategy— Engineering-as-marketing done rightchurn-prevention— Cancel flows, dunning, winback, save offers
Ads & Analytics (2)
paid-ads— Google, Meta, LinkedIn campaign strategyanalytics-tracking— GA4, Plausible, PostHog — the 3 metrics that matter
Pricing & RevOps (4)
pricing-strategy— Value-based pricing, tier design, Van Westendorprevops— CRM, pipeline, lead scoring at solo scalesales-enablement— Pitch decks, one-pagers, objection handlingcompetitor-alternatives— "vs" and "alternatives" pages that convert
Psychology (1)
marketing-psychology— Cialdini, loss aversion, decoy effect — without dark patterns
Web Audits & Build (5)
website-audit— Full-site audit for SaaS/B2Bshopify-audit— Shopify performance + conversion auditsaas-landing-page— Design and build a SaaS landing pagewordpress-performance— WordPress Core Web Vitals + speedai-readiness— Make your site citable by AI search engines
Foundation (2)
solopreneur-context— Set up reusable context for other skillsproduct-marketing-context— Positioning, ICP, messaging (run this first)
See docs/skill-categories.md for the full index.
Every skill is a single SKILL.md file with YAML frontmatter that tells Claude Code when to invoke it:
skills/
├── page-cro/
│ └── SKILL.md
├── cold-email/
│ └── SKILL.md
└── ...
When you ask Claude something like "my signup conversion dropped this week", the agent reads the description fields across all skills, matches the intent, and loads the full signup-flow-cro SKILL.md — giving you a focused expert session instead of generic LLM advice.
Each skill includes:
- Opinionated framework (not a list of 47 tactics)
- Benchmarks with sources + year (Unbounce Q4 2024, Princeton GEO paper, etc.)
- Common Mistakes from Reddit/forums
- Contrarian Takes that push back on textbook advice
- Related Skills for what to do next
See docs/skill-creation-guide.md for the full format spec.
Most AI marketing advice is trained on 2019 blog posts written by SEO agencies trying to rank for "best X tips." It's generic, it hedges everything, and it hasn't caught up to 2024–2026 reality: AI Overviews, HCU, post-MPP email, Gmail bulk sender rules, scaled-content-abuse policy, the Andromeda algorithm.
This repo is the alternative: primary-source-researched, opinionated, solopreneur-first. Every skill is a condensed version of what you'd get from 20 hours of reading r/SaaS, r/marketing, CXL, Lenny's, Demand Curve, First Round, and the Princeton GEO paper — minus the theatre.
It's free and MIT licensed. Take it, fork it, adapt it. If you improve something, PRs welcome.
- Propose a skill — open a proposal issue
- Report a bug — open a bug
- Improve a skill — open an improvement issue or PR directly
- Read the guide —
CONTRIBUTING.mdanddocs/skill-creation-guide.md
Every merged skill gets you credited in the frontmatter author field and the changelog. Quality bar is high (see CONTRIBUTING), but the door is wide open.
- Discussions — ask questions, share how you use it, request skills
- Star the repo if it saves you time — it's the fastest way to help
- Sponsor on GitHub if the skills made you money
MIT — do whatever you want.
Built by Sudhakar — LinkedIn · GitHub
If a skill helps you ship something, I'd love to hear about it. DMs open on LinkedIn.