I'm a Data Analyst focused on marketing analytics, conversion tracking, and attribution reporting for agencies and growing businesses.
- I connect tools like GA4, Google Tag Manager, Meta Pixel, CRMs, CallRail, Google Ads, and Looker Studio into cleaner reporting systems.
- I work on problems where the numbers do not match, events duplicate, conversions disappear, or dashboards stop telling the real story.
- I am interested in AI, especially where it can improve analytics workflows, reporting automation, and decision-making.
| Area | What I help with | Tools |
|---|---|---|
| Attribution tracking | Reconcile GA4, CRM, ad platform, and call tracking numbers | GA4, GTM, Meta Pixel, Google Ads, CallRail |
| Reporting systems | Build dashboards that make agency/client performance easier to inspect | Looker Studio, BigQuery, Sheets, Excel |
| API integrations | Connect platforms when native exports or dashboards are not enough | Python, APIs, JSON, CRM tools |
| Data cleanup | Remove duplicate events, broken mappings, and unreliable conversion logic | SQL, Python, spreadsheets |
| AI exploration | Apply AI to reporting, workflow automation, and analysis support | Python, LLM tooling, automation |
| Project | Why it matters | Stack |
|---|---|---|
| VoiceCoach Android | Offline AI speech-coaching app experiment | Kotlin, Android |
| Manufacturing Cost Estimation | Machine-learning workflow for quotation support | Python, ML |
| Automating Lotus Shark | Workflow automation around engineering data | Python |
| Dashboard Demo Site | Public dashboard presentation surface | HTML |
Data analysis -> attribution systems -> AI-assisted analytics workflows
I like work where analytics has to survive real business messiness: disconnected tools, imperfect tracking, duplicate conversions, and unclear reporting logic.
Open to collaborations around analytics, conversion tracking, dashboard systems, API integrations, and practical AI workflows.