A gamified language-learning platform designed using Agile product development to improve engagement, retention, and user motivation.
E-Lumo is a digital language-learning platform designed to make learning more engaging, interactive, and motivating through a combination of:
- gamification
- structured learning pathways
- streaming content
- personalised user experiences
The product concept was developed using Agile product practices to explore how a modern learning platform could improve user engagement and learning effectiveness.
Traditional language-learning platforms often struggle with:
- low long-term engagement
- limited personalisation
- weak motivation for continued learning
- disconnected learning and entertainment experiences
E-Lumo was designed to address these challenges by combining education, entertainment, and gamified progress systems into a single digital product experience.
Product Owner / Business Analyst
I contributed across the product planning and Agile development lifecycle, including:
- defining the product vision and MVP
- conducting user research and persona analysis
- managing backlog prioritisation
- supporting sprint planning and story point estimation
- designing UX flows and prototype structure
- contributing to release planning and Agile reporting
E-Lumo was designed as a gamified language-learning platform that helps users learn through interactive content, structured progress tracking, and community-driven engagement.
- improve user engagement through gamification
- provide clear progress visibility
- personalise learning pathways
- combine structured lessons with engaging content
- support long-term retention through motivation systems
The product strategy was shaped around two core personas:
A culturally curious learner looking for deeper language immersion, meaningful content, and community connection.
A younger, engagement-driven learner motivated by gamification, instant feedback, and visual progress.
These personas informed:
- feature prioritisation
- UX decisions
- MVP focus
- roadmap direction
The MVP focused on features most critical to user engagement and learning continuity.
- Gamification & Engagement
- Progress & Performance Tracking
- Streaming Content Library
- Interactive Lessons
- Notifications & Reminders
- Vocabulary & Pronunciation Practice
These features were selected to deliver the highest user value while remaining feasible within the scope of the first release.
The project backlog was managed using Agile principles and MoSCoW prioritisation, with features categorised into:
- Must Have
- Should Have
- Could Have
The backlog included:
- 20+ epics
- user stories
- acceptance criteria
- story decomposition
- release planning by quarter
- Total story points: ~372
- Average team velocity: ~19 story points per sprint
E-Lumo was planned and structured using Agile product delivery practices, including:
- sprint planning
- backlog refinement
- story point estimation
- release planning
- burndown tracking
- team cadence and reporting
This approach ensured that product development remained iterative, measurable, and aligned with evolving priorities.
The prototype was designed to create a motivating and intuitive user experience through:
- gamified progress systems
- structured lesson navigation
- personalised recommendations
- visual learning feedback
- achievement-based engagement
- Home Page
- Quiz Experience
- Vocabulary Page
- Classes Page
- Streaming Content Pages
- Profile / Rewards
This project demonstrates the ability to:
- define a product vision
- translate user needs into MVP features
- manage an Agile backlog
- apply story point estimation and roadmap planning
- design user-centred product experiences
- communicate product structure clearly through prototype artefacts
E-Lumo reflects a practical example of combining Product Thinking, Agile Delivery, and Business Analysis in one project.
Through this project, I strengthened my ability to:
- connect user needs with product decisions
- prioritise features using Agile frameworks
- balance business value with feasibility
- structure delivery through backlog and sprint planning
- use UX design to support product strategy
- Jira
- Sketch
- Canva
- Trello
- Xtensio
- Agile / Scrum
- MoSCoW Prioritisation
- Story Point Estimation
- User Personas
- MVP Planning
- Release Roadmapping
Petch Arpornpattana
Business Analyst | Product-Oriented Thinker
Focused on translating user needs, business goals, and product strategy into structured digital solutions.