Breakout sales strategy memo

[davidrose]

Summary

Adds a strategy memo (docs/strategy/breakout-sales-strategy.md) answering: which initiative should we pursue for a breakout in sales?

It fleshes out the five options under consideration, scores them in a weighted decision matrix (with a sensitivity check across two objective weightings), maps their dependencies, and proposes a prioritized sequence.

The five options

• A — "LOOKOUT Anywhere" + Security Mode: remote viewing app (incl. 3D camera) + person-aboard alerts on the unattended boat.
• B — Night vision improvements.
• C — Aerial-view realism (buoy lighting + wind particle FX).
• D — New camera housing (bow + stern).
• E — CV distance estimation for the defense sector + smart autopilots.

Recommendation

• Lead with A — it scores Add LOOKOUT writing profile #1 under both short-term and long-horizon weightings (robust, high-leverage of existing streaming/detection/AR, first recurring revenue, best demo).
• C in parallel as a cheap marketing multiplier (not a flagship).
• B + D as the sequenced moat/enabler track (gate them together on the sensor decision).
• E seeded now for a 2027+ revenue-scale breakout, firewalled from the consumer roadmap.

Grounded in the shipped product history in this repo (v2.5 → v3.4.4). This is a discussion draft — numbers in the matrix are first-pass and meant to be argued with.

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