diff --git a/apps/docs/guides/campaign-personalization.mdx b/apps/docs/guides/campaign-personalization.mdx
index a7cd12e3..b5ab5f04 100644
--- a/apps/docs/guides/campaign-personalization.mdx
+++ b/apps/docs/guides/campaign-personalization.mdx
@@ -35,9 +35,17 @@ These built-in variables are always available in campaigns:
 - `{{email}}`
 - `{{firstName}}`
 - `{{lastName}}`
+- `{{usesend_unsubscribe_url}}`
 
 Custom variables come from the contact book's variable list.
 
+Every campaign must include an unsubscribe link. Use the recipient-specific
+`{{usesend_unsubscribe_url}}` variable as the link destination:
+
+```html
+<a href="{{usesend_unsubscribe_url}}">Unsubscribe</a>
+```
+
 <Warning>
   Custom variables must be added to the contact book before they can be used in
   a campaign. Variable names can only contain letters, numbers, and underscores.
@@ -152,7 +160,7 @@ curl -X POST https://app.usesend.com/api/v1/campaigns \
     "from": "Acme <hello@acme.com>",
     "subject": "Welcome to {{company}}",
     "contactBookId": "{contactBookId}",
-    "html": "<p>Hi {{firstName,fallback=there}}, your plan is {{plan}}.</p>"
+    "html": "<p>Hi {{firstName,fallback=there}}, your plan is {{plan}}.</p><p><a href=\"{{usesend_unsubscribe_url}}\">Unsubscribe</a></p>"
   }'
 ```
 
diff --git a/apps/web/src/app/(dashboard)/campaigns/[campaignId]/edit/page.tsx b/apps/web/src/app/(dashboard)/campaigns/[campaignId]/edit/page.tsx
index 2cef3002..ebbaa5d3 100644
--- a/apps/web/src/app/(dashboard)/campaigns/[campaignId]/edit/page.tsx
+++ b/apps/web/src/app/(dashboard)/campaigns/[campaignId]/edit/page.tsx
@@ -43,6 +43,7 @@ import {
 } from "@usesend/ui/src/accordion";
 import ScheduleCampaign from "../../schedule-campaign";
 import { useRouter } from "next/navigation";
+import { getCampaignEditorVariables } from "~/lib/constants/campaign";
 
 const sendSchema = z.object({
   confirmation: z.string(),
@@ -167,12 +168,10 @@ function CampaignEditor({
   const contactBook = contactBooksQuery.data?.find(
     (book) => book.id === contactBookId,
   );
-  const editorVariables = useMemo(() => {
-    const baseVariables = ["email", "firstName", "lastName"];
-    const registryVariables = contactBook?.variables ?? [];
-
-    return Array.from(new Set([...baseVariables, ...registryVariables]));
-  }, [contactBook]);
+  const editorVariables = useMemo(
+    () => getCampaignEditorVariables(contactBook?.variables),
+    [contactBook],
+  );
   const variableSuggestionsHelperText = contactBookId
     ? undefined
     : "Select the contact book for related variable";
diff --git a/apps/web/src/lib/constants/campaign.ts b/apps/web/src/lib/constants/campaign.ts
new file mode 100644
index 00000000..afe959ed
--- /dev/null
+++ b/apps/web/src/lib/constants/campaign.ts
@@ -0,0 +1,24 @@
+export const CAMPAIGN_UNSUBSCRIBE_VARIABLE = "usesend_unsubscribe_url";
+const LEGACY_CAMPAIGN_UNSUBSCRIBE_VARIABLE = "unsend_unsubscribe_url";
+
+const CAMPAIGN_EDITOR_BASE_VARIABLES = [
+  "email",
+  "firstName",
+  "lastName",
+  CAMPAIGN_UNSUBSCRIBE_VARIABLE,
+];
+
+export function getCampaignEditorVariables(
+  contactBookVariables: string[] = [],
+) {
+  return Array.from(
+    new Set([...CAMPAIGN_EDITOR_BASE_VARIABLES, ...contactBookVariables]),
+  );
+}
+
+export function getCampaignUnsubscribeVariableValues(unsubscribeUrl: string) {
+  return {
+    [CAMPAIGN_UNSUBSCRIBE_VARIABLE]: unsubscribeUrl,
+    [LEGACY_CAMPAIGN_UNSUBSCRIBE_VARIABLE]: unsubscribeUrl,
+  };
+}
diff --git a/apps/web/src/lib/constants/campaign.unit.test.ts b/apps/web/src/lib/constants/campaign.unit.test.ts
new file mode 100644
index 00000000..b4f3d009
--- /dev/null
+++ b/apps/web/src/lib/constants/campaign.unit.test.ts
@@ -0,0 +1,89 @@
+import { describe, expect, it } from "vitest";
+import { EmailRenderer } from "@usesend/email-editor/src/renderer";
+import {
+  CAMPAIGN_UNSUBSCRIBE_VARIABLE,
+  getCampaignEditorVariables,
+  getCampaignUnsubscribeVariableValues,
+} from "~/lib/constants/campaign";
+
+describe("campaign editor variables", () => {
+  it("includes the canonical unsubscribe variable", () => {
+    const variables = getCampaignEditorVariables();
+
+    expect(variables).toContain(CAMPAIGN_UNSUBSCRIBE_VARIABLE);
+    expect(variables).not.toContain("unsend_unsubscribe_url");
+  });
+
+  it("combines built-in and contact book variables without duplicates", () => {
+    expect(getCampaignEditorVariables(["company", "email", "company"])).toEqual(
+      [
+        "email",
+        "firstName",
+        "lastName",
+        CAMPAIGN_UNSUBSCRIBE_VARIABLE,
+        "company",
+      ],
+    );
+  });
+
+  it("renders an autocomplete unsubscribe variable with the recipient URL", async () => {
+    const renderer = new EmailRenderer({
+      type: "doc",
+      content: [
+        {
+          type: "paragraph",
+          content: [
+            {
+              type: "variable",
+              attrs: {
+                id: CAMPAIGN_UNSUBSCRIBE_VARIABLE,
+                name: CAMPAIGN_UNSUBSCRIBE_VARIABLE,
+                fallback: "",
+              },
+            },
+          ],
+        },
+      ],
+    });
+    const unsubscribeUrl = "https://example.com/unsubscribe/recipient";
+
+    const html = await renderer.render({
+      shouldReplaceVariableValues: true,
+      variableValues: getCampaignUnsubscribeVariableValues(unsubscribeUrl),
+    });
+
+    expect(html).toContain(unsubscribeUrl);
+    expect(html).not.toContain(`{{${CAMPAIGN_UNSUBSCRIBE_VARIABLE}}}`);
+  });
+
+  it("renders a legacy structured unsubscribe variable with the recipient URL", async () => {
+    const legacyVariable = "unsend_unsubscribe_url";
+    const renderer = new EmailRenderer({
+      type: "doc",
+      content: [
+        {
+          type: "paragraph",
+          content: [
+            {
+              type: "variable",
+              attrs: {
+                id: legacyVariable,
+                name: legacyVariable,
+                fallback: "",
+              },
+            },
+          ],
+        },
+      ],
+    });
+    const unsubscribeUrl = "https://example.com/unsubscribe/recipient";
+
+    const html = await renderer.render({
+      shouldReplaceVariableValues: true,
+      variableValues: getCampaignUnsubscribeVariableValues(unsubscribeUrl),
+    });
+
+    expect(html).toContain(unsubscribeUrl);
+    expect(html).not.toContain(`{{${legacyVariable}}}`);
+  });
+});
diff --git a/apps/web/src/server/service/campaign-service.ts b/apps/web/src/server/service/campaign-service.ts
index 2d13382f..5a109993 100644
--- a/apps/web/src/server/service/campaign-service.ts
+++ b/apps/web/src/server/service/campaign-service.ts
@@ -30,6 +30,7 @@ import {
   replaceContactVariables,
 } from "../utils/contact-variable-replacement";
 import { updateContactSubscription } from "./contact-service";
+import { getCampaignUnsubscribeVariableValues } from "~/lib/constants/campaign";
 
 const CAMPAIGN_UNSUB_PLACEHOLDER_TOKENS = [
   "{{unsend_unsubscribe_url}}",
@@ -139,6 +140,7 @@ async function renderCampaignHtmlForContact({
           },
           {} as Record<string, string | null | undefined>,
         ),
+        ...getCampaignUnsubscribeVariableValues(unsubscribeUrl),
       });
 
       return renderer.render({