diff --git a/.github/workflows/release-please.yaml b/.github/workflows/release-please.yaml
new file mode 100644
index 0000000..f83507b
--- /dev/null
+++ b/.github/workflows/release-please.yaml
@@ -0,0 +1,31 @@
+---
+name: release-please
+
+on:  # yamllint disable-line rule:truthy
+  push:
+    branches: [main]
+
+permissions:
+  contents: write
+  pull-requests: write
+
+jobs:
+  release-please:
+    name: Open/update the release PR
+    runs-on: ubuntu-latest
+    steps:
+      -
+        uses: actions/checkout@v7
+        with:
+          fetch-tags: true
+      -
+        # Unlike rubyists/linear-cli's own release-please setup, this tap
+        # has no build-binaries-first step to race against GitHub's
+        # Immutable Releases - a formula bump is just text, so
+        # release-please can tag/release normally, no skip-github-release
+        # + custom atomic-tagging job needed.
+        uses: googleapis/release-please-action@v5
+        with:
+          config-file: .release-please-config.json
+          manifest-file: .release-please-manifest.json
+          token: ${{ secrets.RELEASE_PLEASE_TOKEN }}
diff --git a/.release-please-config.json b/.release-please-config.json
new file mode 100644
index 0000000..a4cd9ba
--- /dev/null
+++ b/.release-please-config.json
@@ -0,0 +1,10 @@
+{
+  "packages": {
+    "Formula/linear-cli": {
+      "release-type": "simple",
+      "version-file": ".version",
+      "changelog-path": "CHANGELOG.md"
+    }
+  },
+  "$schema": "https://raw.githubusercontent.com/googleapis/release-please/main/schemas/config.json"
+}
diff --git a/.release-please-manifest.json b/.release-please-manifest.json
new file mode 100644
index 0000000..813fa74
--- /dev/null
+++ b/.release-please-manifest.json
@@ -0,0 +1,3 @@
+{
+  "Formula/linear-cli": "0.1.0"
+}
diff --git a/Formula/linear-cli/.version b/Formula/linear-cli/.version
new file mode 100644
index 0000000..6e8bf73
--- /dev/null
+++ b/Formula/linear-cli/.version
@@ -0,0 +1 @@
+0.1.0
diff --git a/Formula/linear-cli/CHANGELOG.md b/Formula/linear-cli/CHANGELOG.md
new file mode 100644
index 0000000..825c32f
--- /dev/null
+++ b/Formula/linear-cli/CHANGELOG.md
@@ -0,0 +1 @@
+# Changelog
diff --git a/Formula/lc.rb b/Formula/linear-cli/linear-cli.rb
similarity index 96%
rename from Formula/lc.rb
rename to Formula/linear-cli/linear-cli.rb
index 477e430..8aca309 100644
--- a/Formula/lc.rb
+++ b/Formula/linear-cli/linear-cli.rb
@@ -1,4 +1,4 @@
-class Lc < Formula
+class LinearCli < Formula
   desc "CLI for interacting with Linear.app"
   homepage "https://github.com/rubyists/linear-cli"
   license "WTFPL"
diff --git a/Readme.adoc b/Readme.adoc
index 22de103..9b5c860 100644
--- a/Readme.adoc
+++ b/Readme.adoc
@@ -7,9 +7,10 @@ Homebrew tap for rubyists CLI tools.
 [source,sh]
 ----
 $ brew tap rubyists/tap
-$ brew install lc
+$ brew install linear-cli
 ----
 
-`lc` is the https://github.com/rubyists/linear-cli[linear-cli] CLI for
-https://linear.app[Linear.app], covering macOS (Apple Silicon) and Linux
-(x86_64).
+`linear-cli` installs `lc` (plus the `lcreate`/`lcls`/`lclose`/`lcomment`/
+`lproj` wrapper scripts) - the https://github.com/rubyists/linear-cli[linear-cli]
+CLI for https://linear.app[Linear.app], covering macOS (Apple Silicon) and
+Linux (x86_64).