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New skill proposal: seven-powers — Hamilton Helmer's framework for competitive moat analysis #35

@sanjayvsingh

Description

@sanjayvsingh

The gap

The pm-product-strategy plugin covers competitive forces (Porter's Five Forces), macro environment (PESTLE), market expansion (Ansoff), and overall product strategy (Product Strategy Canvas). What's missing is a structured framework for identifying and building durable competitive advantages.

Porter's Five Forces tells you the competitive landscape you're in. 7 Powers tells you which structural moats will make your position defensible over time. They're complementary — Porter diagnoses the pressure, Helmer tells you what to build to withstand it.

The existing Product Strategy Canvas already asks the right question in its "Can't/Won't" section: "Why can't competitors easily copy this?" A seven-powers skill gives that question a rigorous framework and vocabulary rather than leaving it open-ended.

The framework

Hamilton Helmer's 7 Powers: The Foundations of Business Strategy identifies seven conditions under which a company holds persistent, above-market returns because competitors face structural barriers — not just temporary disadvantages:

Power Core mechanism
Scale Economies Per-unit costs decline with volume
Network Effects Value increases as user base grows
Counter-Positioning Business model incumbents can't copy without self-harm
Switching Costs Customers face meaningful cost to switch
Branding Price premium or preference from accumulated reputation
Cornered Resource Preferential access to a scarce, unique asset
Process Power Embedded operational excellence competitors can't replicate

Each power has two components: a benefit (the advantage it delivers) and a barrier (what prevents competitors from replicating it). Both must be present — scale without a cost barrier isn't a power.

How it fits the plugin

It slots alongside porters-five-forces and product-strategy without overlapping either:

  • porters-five-forces → analyze competitive forces in an industry (external pressure)
  • seven-powers → identify which structural moats your product holds or should build (how to be defensible)
  • product-strategy → translate both into strategic choices and trade-offs

It would also make the existing strategy-red-team skill sharper — red-teaming a plan against the 7 Powers is a natural pairing.

Adding this skill would also add Hamilton Helmer to the README "About" section alongside Teresa Torres, Marty Cagan, Roger L. Martin, and others.

What the skill would do

Primary use cases:

  1. Assess which of the 7 powers a product currently holds — with evidence and rating (Strong / Emerging / Weak / None)
  2. Identify which powers are worth building next given the product's stage, market, and resources
  3. Diagnose competitive vulnerability — where the product lacks structural protection
  4. Stress-test a strategy — does the plan build toward a power, or just temporary differentiation?

Natural trigger phrases: seven powers, competitive moat, defensibility, durable advantage, Helmer, power assessment

Existing implementation

I've already implemented a version of this in a standalone skill: sanjayvsingh/skill-company-research — Seven Powers Analysis

That version embeds 7 Powers as one section inside a broader company research report. I'm happy to adapt it into a focused, standalone seven-powers skill that fits the pm-skills conventions — SKILL.md format, frontmatter, pm-product-strategy plugin structure, Further Reading section.

Roadmap

A standalone skill is the right first step, but there are natural expansions worth considering:

  • /competitive-moat command — a guided workflow that chains seven-powers with porters-five-forces to produce a full competitive defensibility report: industry forces → current moat assessment → powers to build → strategic implications
  • /market-scan integration — the existing command chains SWOT + PESTLE + Porter's + Ansoff; 7 Powers would complete the competitive strategy picture as a fifth lens
  • strategy-red-team integration — red-teaming a plan against the 7 Powers is a natural extension; the skill could surface "this plan builds no durable power" as a named failure mode
  • Multi-product comparison — for competitive analysis use cases, a cross-company Seven Powers table (rating each competitor across all 7 powers) would complement the existing competitor-analysis skill

Happy to open a draft PR once there's alignment on scope and approach.

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