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Data Dictionary

This document explains the core fields used in the Open Paywall Gallery.

App name

The public App Store name of the app.

Category

The primary App Store category used to group the app.

Examples:

  • Entertainment
  • Productivity
  • Photo & Video
  • Lifestyle
  • Business
  • Music

Estimated MRR

Estimated monthly recurring revenue.

This value is used as a directional monetization signal. It should be treated as an estimate rather than an official financial number.

Paywall pattern

A simplified classification of the paywall structure.

Common patterns include:

  • Free Trial Soft Paywall
  • Hard Paywall
  • Multi-Offer Paywall
  • Promotional Paywall
  • Onboarding Paywall
  • Monthly vs Annual Pricing Paywall

Pricing model

A summary of how the subscription plans are structured.

Examples:

  • Monthly only
  • Monthly and annual
  • Weekly and annual
  • Free trial with annual plan
  • Multiple subscription tiers

Screenshots

Representative paywall screenshots included in the public repo.

The public repo may only include a limited number of compressed preview images. Full screenshot history is available in PaywallPro.

Key takeaways

Human-readable notes summarizing what builders can learn from the paywall.

Full PaywallPro page

A link to explore the complete app record inside PaywallPro.