diff --git a/apps/web/app/_components/analytics-gate.tsx b/apps/web/app/_components/analytics-gate.tsx
index 4dde522..4d50f12 100644
--- a/apps/web/app/_components/analytics-gate.tsx
+++ b/apps/web/app/_components/analytics-gate.tsx
@@ -14,7 +14,7 @@ const SCRIPT_ID = "ga-gtag-js"
  * without an explanation.
  */
 const FALLBACK_TEXT =
-  "We use cookies to measure how this site is used, via Google Analytics. Analytics only runs if you accept."
+  "Can we count your visit? It shows us which pages actually help people — we only ever look at totals, and never use it for ads. It runs on Google Analytics cookies, and only if you accept."
 
 type Consent = "granted" | "denied"
 
diff --git a/docs/notes/analytics.md b/docs/notes/analytics.md
index 743dba9..36317a0 100644
--- a/docs/notes/analytics.md
+++ b/docs/notes/analytics.md
@@ -7,6 +7,7 @@
 - `packages/db/src/schema.ts` — `analyticsConfig` table (`analytics_config`), single row per `kind` (`google_analytics` today), same shape-pattern as `emailConfig`. `measurementId` plaintext (public id, not a secret). Satisfies `L2-ANALYTICS-01`.
 - `packages/db/migrations/0005_clear_mattie_franklin.sql` — drizzle-kit generated `CREATE TABLE analytics_config`.
 - `packages/db/migrations/0006_seed_analytics_config.sql` — hand-written custom migration (`drizzle-kit generate --custom`), seeds the singleton row + default banner copy, `ON CONFLICT ("kind") DO NOTHING`. Fixed literal uuid for the seed id (the pk has no DB-level default — `$defaultFn` is app-side only). Satisfies `L2-ANALYTICS-01`, `L2-ANALYTICS-08`.
+- `packages/db/migrations/0008_reword_cookie_banner.sql` — custom migration; rewrites the banner copy seeded by 0006. Guarded `WHERE "cookieBannerText" = <the 0006 literal>`, so an operator-edited banner is never clobbered (`L2-ANALYTICS-08`) and a re-run matches nothing. 0006 is left untouched — applied migrations are immutable; a fresh DB runs 0006 then 0008 and lands on the new copy.
 - `settings/_actions.ts` → `saveAnalyticsConfig` — auth + `canAccessSettings` gate → uppercase/validate id → upsert on `kind` → `revalidatePath("/backflip/settings")`. Mirrors `saveEmailConfig` minus encryption. Satisfies `L2-ANALYTICS-02`, `L2-ANALYTICS-12`, `L2-ANALYTICS-14/15`.
 - `settings/_components/analytics-integration.tsx` — client detail pane; `useActionState(saveAnalyticsConfig)`; exports the `AnalyticsConfig` view-model type (page.tsx imports it type-only). Banner switch is controlled state so the copy field and the explainer react live. Satisfies `L2-ANALYTICS-05`.
 - `settings/_components/integrations-view.tsx` — `Selection` widened to `"ai" | "email" | "analytics"`; third `ListRow` (GA tile, subtitle = the measurement id when set, else "Not configured"); detail switch became a chain.
@@ -17,6 +18,14 @@
 - `apps/web/app/_components/cookie-banner.tsx` — client; presentational only (`role="region"`, `aria-label="Cookie consent"`, fixed bottom, `z-50`, Card-ish bar, `Button` outline/primary). No storage or GA knowledge.
 - `apps/web/app/_components/site-footer.tsx` — now renders `<AnalyticsGate />`.
 
+## Banner copy (why it reads the way it does)
+Default is a conversion problem, not a legal one — the consent gate is strict (`L2-ANALYTICS-06`), so *undecided* visitors are never measured either, and most people never click anything. Measured traffic ≈ accept rate.
+- Old seed led with the cost ("We use cookies … via Google Analytics") and gave no reason to say yes.
+- Current default asks for the visit, states the benefit, bounds the use ("we only ever look at totals, and never use it for ads"), then names Google Analytics + cookies. Same facts, cost last.
+- Claims are about *our* use only. Don't add promises about what Google does with it — an operator can enable Google Signals/ads features and make them false.
+- Layout stays symmetric: Decline and Accept, one click each, same bar. EDPB requires reject to be equally easy; it does not require identical styling, so primary Accept + outline Decline stays compliant. Never remove Decline, never bury it behind a second layer.
+- Copy is operator-editable at `/backflip/settings`, so retuning needs no deploy. `FALLBACK_TEXT` in `analytics-gate.tsx` mirrors the seed and must be updated with it.
+
 ## Why the config is fetched, not server-rendered
 Public pages (`/`, `/getting-started`, both guides) build as `○` static. Reading `analytics_config` in those pages — or in the root layout — would flip them to `ƒ`, and the root layout is shared with `/backflip`, so it would drag the whole app dynamic.
 
diff --git a/packages/db/migrations/0008_reword_cookie_banner.sql b/packages/db/migrations/0008_reword_cookie_banner.sql
new file mode 100644
index 0000000..9461e59
--- /dev/null
+++ b/packages/db/migrations/0008_reword_cookie_banner.sql
@@ -0,0 +1,12 @@
+-- Custom SQL migration file, put your code below! --
+-- Reword the default cookie-banner copy. The 0006 seed led with the cost
+-- ("cookies", "Google Analytics") and gave no reason to accept, so most
+-- visitors declined or ignored it and nothing was ever measured.
+--
+-- Only rewrites rows still carrying the untouched 0006 text: the copy is
+-- operator-editable (`L2-ANALYTICS-08`), and a migration must never clobber
+-- an operator's edit. Idempotent — a second run matches nothing.
+UPDATE "analytics_config"
+SET "cookieBannerText" = 'Can we count your visit? It shows us which pages actually help people — we only ever look at totals, and never use it for ads. It runs on Google Analytics cookies, and only if you accept.'
+WHERE "kind" = 'google_analytics'
+	AND "cookieBannerText" = 'We use cookies to measure how this site is used, via Google Analytics. Analytics only runs if you accept.';
diff --git a/packages/db/migrations/meta/0008_snapshot.json b/packages/db/migrations/meta/0008_snapshot.json
new file mode 100644
index 0000000..27284b4
--- /dev/null
+++ b/packages/db/migrations/meta/0008_snapshot.json
@@ -0,0 +1,673 @@
+{
+  "id": "c7a05304-8dff-402f-86e2-fae12800f105",
+  "prevId": "361a7173-5a46-4e99-af10-f5bd05d5ee4d",
+  "version": "7",
+  "dialect": "postgresql",
+  "tables": {
+    "public.account": {
+      "name": "account",
+      "schema": "",
+      "columns": {
+        "userId": {
+          "name": "userId",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "type": {
+          "name": "type",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "provider": {
+          "name": "provider",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "providerAccountId": {
+          "name": "providerAccountId",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "refresh_token": {
+          "name": "refresh_token",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "access_token": {
+          "name": "access_token",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "expires_at": {
+          "name": "expires_at",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "token_type": {
+          "name": "token_type",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "scope": {
+          "name": "scope",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "id_token": {
+          "name": "id_token",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "session_state": {
+          "name": "session_state",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {
+        "account_userId_user_id_fk": {
+          "name": "account_userId_user_id_fk",
+          "tableFrom": "account",
+          "columnsFrom": [
+            "userId"
+          ],
+          "tableTo": "user",
+          "columnsTo": [
+            "id"
+          ],
+          "onUpdate": "no action",
+          "onDelete": "cascade"
+        }
+      },
+      "compositePrimaryKeys": {
+        "account_provider_providerAccountId_pk": {
+          "name": "account_provider_providerAccountId_pk",
+          "columns": [
+            "provider",
+            "providerAccountId"
+          ]
+        }
+      },
+      "uniqueConstraints": {},
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.ai_config": {
+      "name": "ai_config",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "text",
+          "primaryKey": true,
+          "notNull": true
+        },
+        "provider": {
+          "name": "provider",
+          "type": "ai_provider",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "model": {
+          "name": "model",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "apiKeyEnc": {
+          "name": "apiKeyEnc",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "baseUrl": {
+          "name": "baseUrl",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "temperature": {
+          "name": "temperature",
+          "type": "real",
+          "primaryKey": false,
+          "notNull": true,
+          "default": 0.7
+        },
+        "enabled": {
+          "name": "enabled",
+          "type": "boolean",
+          "primaryKey": false,
+          "notNull": true,
+          "default": false
+        },
+        "isDefault": {
+          "name": "isDefault",
+          "type": "boolean",
+          "primaryKey": false,
+          "notNull": true,
+          "default": false
+        },
+        "updatedAt": {
+          "name": "updatedAt",
+          "type": "timestamp",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {},
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {
+        "ai_config_provider_unique": {
+          "name": "ai_config_provider_unique",
+          "columns": [
+            "provider"
+          ],
+          "nullsNotDistinct": false
+        }
+      },
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.analytics_config": {
+      "name": "analytics_config",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "text",
+          "primaryKey": true,
+          "notNull": true
+        },
+        "kind": {
+          "name": "kind",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'google_analytics'"
+        },
+        "measurementId": {
+          "name": "measurementId",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "cookieBannerEnabled": {
+          "name": "cookieBannerEnabled",
+          "type": "boolean",
+          "primaryKey": false,
+          "notNull": true,
+          "default": true
+        },
+        "cookieBannerText": {
+          "name": "cookieBannerText",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "updatedAt": {
+          "name": "updatedAt",
+          "type": "timestamp",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {},
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {
+        "analytics_config_kind_unique": {
+          "name": "analytics_config_kind_unique",
+          "columns": [
+            "kind"
+          ],
+          "nullsNotDistinct": false
+        }
+      },
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.email_config": {
+      "name": "email_config",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "text",
+          "primaryKey": true,
+          "notNull": true
+        },
+        "provider": {
+          "name": "provider",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'resend'"
+        },
+        "apiKeyEnc": {
+          "name": "apiKeyEnc",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "fromEmail": {
+          "name": "fromEmail",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "fromName": {
+          "name": "fromName",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "replyTo": {
+          "name": "replyTo",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "enabled": {
+          "name": "enabled",
+          "type": "boolean",
+          "primaryKey": false,
+          "notNull": true,
+          "default": false
+        },
+        "updatedAt": {
+          "name": "updatedAt",
+          "type": "timestamp",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {},
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {
+        "email_config_provider_unique": {
+          "name": "email_config_provider_unique",
+          "columns": [
+            "provider"
+          ],
+          "nullsNotDistinct": false
+        }
+      },
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.session": {
+      "name": "session",
+      "schema": "",
+      "columns": {
+        "sessionToken": {
+          "name": "sessionToken",
+          "type": "text",
+          "primaryKey": true,
+          "notNull": true
+        },
+        "userId": {
+          "name": "userId",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "expires": {
+          "name": "expires",
+          "type": "timestamp",
+          "primaryKey": false,
+          "notNull": true
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {
+        "session_userId_user_id_fk": {
+          "name": "session_userId_user_id_fk",
+          "tableFrom": "session",
+          "columnsFrom": [
+            "userId"
+          ],
+          "tableTo": "user",
+          "columnsTo": [
+            "id"
+          ],
+          "onUpdate": "no action",
+          "onDelete": "cascade"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {},
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.speech_config": {
+      "name": "speech_config",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "text",
+          "primaryKey": true,
+          "notNull": true
+        },
+        "provider": {
+          "name": "provider",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'deepgram'"
+        },
+        "apiKeyEnc": {
+          "name": "apiKeyEnc",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "sttModel": {
+          "name": "sttModel",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "ttsModel": {
+          "name": "ttsModel",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "enabled": {
+          "name": "enabled",
+          "type": "boolean",
+          "primaryKey": false,
+          "notNull": true,
+          "default": false
+        },
+        "updatedAt": {
+          "name": "updatedAt",
+          "type": "timestamp",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {},
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {
+        "speech_config_provider_unique": {
+          "name": "speech_config_provider_unique",
+          "columns": [
+            "provider"
+          ],
+          "nullsNotDistinct": false
+        }
+      },
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.user_token": {
+      "name": "user_token",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "text",
+          "primaryKey": true,
+          "notNull": true
+        },
+        "userId": {
+          "name": "userId",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "type": {
+          "name": "type",
+          "type": "user_token_type",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "tokenHash": {
+          "name": "tokenHash",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "newEmail": {
+          "name": "newEmail",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "expiresAt": {
+          "name": "expiresAt",
+          "type": "timestamp",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "consumedAt": {
+          "name": "consumedAt",
+          "type": "timestamp",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "createdAt": {
+          "name": "createdAt",
+          "type": "timestamp",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {
+        "user_token_userId_user_id_fk": {
+          "name": "user_token_userId_user_id_fk",
+          "tableFrom": "user_token",
+          "columnsFrom": [
+            "userId"
+          ],
+          "tableTo": "user",
+          "columnsTo": [
+            "id"
+          ],
+          "onUpdate": "no action",
+          "onDelete": "cascade"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {
+        "user_token_tokenHash_unique": {
+          "name": "user_token_tokenHash_unique",
+          "columns": [
+            "tokenHash"
+          ],
+          "nullsNotDistinct": false
+        }
+      },
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.user": {
+      "name": "user",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "text",
+          "primaryKey": true,
+          "notNull": true
+        },
+        "name": {
+          "name": "name",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "email": {
+          "name": "email",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "emailVerified": {
+          "name": "emailVerified",
+          "type": "timestamp",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "image": {
+          "name": "image",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "passwordHash": {
+          "name": "passwordHash",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "role": {
+          "name": "role",
+          "type": "user_role",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'teammate'"
+        },
+        "tokenVersion": {
+          "name": "tokenVersion",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": true,
+          "default": 0
+        },
+        "createdAt": {
+          "name": "createdAt",
+          "type": "timestamp",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {},
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {
+        "user_email_unique": {
+          "name": "user_email_unique",
+          "columns": [
+            "email"
+          ],
+          "nullsNotDistinct": false
+        }
+      },
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.verificationToken": {
+      "name": "verificationToken",
+      "schema": "",
+      "columns": {
+        "identifier": {
+          "name": "identifier",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "token": {
+          "name": "token",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "expires": {
+          "name": "expires",
+          "type": "timestamp",
+          "primaryKey": false,
+          "notNull": true
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {},
+      "compositePrimaryKeys": {
+        "verificationToken_identifier_token_pk": {
+          "name": "verificationToken_identifier_token_pk",
+          "columns": [
+            "identifier",
+            "token"
+          ]
+        }
+      },
+      "uniqueConstraints": {},
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    }
+  },
+  "enums": {
+    "public.ai_provider": {
+      "name": "ai_provider",
+      "schema": "public",
+      "values": [
+        "anthropic",
+        "openai",
+        "google"
+      ]
+    },
+    "public.user_role": {
+      "name": "user_role",
+      "schema": "public",
+      "values": [
+        "owner",
+        "admin",
+        "teammate"
+      ]
+    },
+    "public.user_token_type": {
+      "name": "user_token_type",
+      "schema": "public",
+      "values": [
+        "password_reset",
+        "email_change"
+      ]
+    }
+  },
+  "schemas": {},
+  "views": {},
+  "sequences": {},
+  "roles": {},
+  "policies": {},
+  "_meta": {
+    "columns": {},
+    "schemas": {},
+    "tables": {}
+  }
+}
\ No newline at end of file
diff --git a/packages/db/migrations/meta/_journal.json b/packages/db/migrations/meta/_journal.json
index 10756db..6418f98 100644
--- a/packages/db/migrations/meta/_journal.json
+++ b/packages/db/migrations/meta/_journal.json
@@ -57,6 +57,13 @@
       "when": 1785368142332,
       "tag": "0007_unknown_professor_monster",
       "breakpoints": true
+    },
+    {
+      "idx": 8,
+      "version": "7",
+      "when": 1786079140545,
+      "tag": "0008_reword_cookie_banner",
+      "breakpoints": true
     }
   ]
 }
\ No newline at end of file