diff --git a/website/components/OneDollarStats.tsx b/website/components/OneDollarStats.tsx
index 1daeed3..7082260 100644
--- a/website/components/OneDollarStats.tsx
+++ b/website/components/OneDollarStats.tsx
@@ -211,6 +211,14 @@ export function initOneDollarStats(): void {
 
 	const flags = readFlagsFromCookie();
 
+	// Expose the active A/B flags on window.DECO.flags so app code and GTM can
+	// read the visitor's cohort (a read-only mirror of the deco_segment cookie).
+	// Kept off window.DECO.events, which is the event bus, not state. Cast to
+	// avoid coupling to the bus's Window typing (declared by the site runtime).
+	const deco = (window as unknown as { DECO?: { flags?: Record<string, boolean> } }).DECO ?? {};
+	deco.flags = flags;
+	(window as unknown as { DECO?: unknown }).DECO = deco;
+
 	// 1) Initial pageview + SPA nav tracking, with flag enrichment.
 	whenReady(
 		() =>
diff --git a/website/components/__tests__/OneDollarStats.test.ts b/website/components/__tests__/OneDollarStats.test.ts
index ed6d7df..a1db2b8 100644
--- a/website/components/__tests__/OneDollarStats.test.ts
+++ b/website/components/__tests__/OneDollarStats.test.ts
@@ -125,6 +125,32 @@ describe("initOneDollarStats", () => {
 		expect(view).toHaveBeenCalledWith({ abtest_a: true });
 	});
 
+	it("exposes the active flags on window.DECO.flags", () => {
+		setStonks();
+		document.cookie = `deco_segment=${btoa(
+			encodeURIComponent(JSON.stringify({ active: ["abtest_a"], inactiveDrawn: ["abtest_b"] })),
+		)}`;
+
+		initOneDollarStats();
+
+		expect((window as Window & { DECO?: { flags?: unknown } }).DECO?.flags).toEqual({
+			abtest_a: true,
+			abtest_b: false,
+		});
+	});
+
+	it("preserves window.DECO.events when exposing flags", () => {
+		setStonks();
+		setDeco();
+		document.cookie = `deco_segment=${btoa(encodeURIComponent(JSON.stringify({ active: ["x"] })))}`;
+
+		initOneDollarStats();
+
+		const deco = (window as Window & { DECO?: { flags?: unknown; events?: unknown } }).DECO;
+		expect(deco?.flags).toEqual({ x: true });
+		expect(deco?.events).toBeDefined();
+	});
+
 	it("waits for stonks via polling when SDK loads late", () => {
 		const view = vi.fn();
 		// Stonks NOT set yet.