diff --git a/src/Renderer/ContentElementRendererStrategy.php b/src/Renderer/ContentElementRendererStrategy.php
index 62de0910..a856bca5 100644
--- a/src/Renderer/ContentElementRendererStrategy.php
+++ b/src/Renderer/ContentElementRendererStrategy.php
@@ -42,7 +42,7 @@ public function render(ContentElementsAwareInterface $item): string
 
             foreach ($this->renderers as $renderer) {
                 if ($renderer->supports($contentElement)) {
-                    $content .= html_entity_decode($renderer->render($contentElement), \ENT_QUOTES);
+                    $content .= $renderer->render($contentElement);
 
                     break;
                 }
diff --git a/templates/shop/content_element/elements/multiple_media.html.twig b/templates/shop/content_element/elements/multiple_media.html.twig
index 0092fd2c..775e0859 100644
--- a/templates/shop/content_element/elements/multiple_media.html.twig
+++ b/templates/shop/content_element/elements/multiple_media.html.twig
@@ -1,5 +1,5 @@
 <div class="{{ content_element_base_class }}__multiple-media mb-3">
     {% for element in media %}
-        {{ element.renderedContent }}
+        {{ element.renderedContent|raw }}
     {% endfor %}
 </div>
diff --git a/templates/shop/content_element/elements/pages_collection.html.twig b/templates/shop/content_element/elements/pages_collection.html.twig
index 9074bb0d..aa0b3f15 100644
--- a/templates/shop/content_element/elements/pages_collection.html.twig
+++ b/templates/shop/content_element/elements/pages_collection.html.twig
@@ -21,7 +21,7 @@
                             {% endif %}
                             {% if page.teaserContent %}
                                 <p class="card-text small text-secondary line-clamp mb-0" style="--line-clamp-number: 3;">
-                                    {{ page.teaserContent }}
+                                    {{ page.teaserContent|raw }}
                                 </p>
                                 <a href="{{ path('sylius_cms_shop_page_show', {'slug': page.slug}) }}" class="btn btn-light btn-sm mt-4">
                                     {{ 'sylius_cms.ui.read_more'|trans }}
diff --git a/templates/shop/content_element/elements/single_media.html.twig b/templates/shop/content_element/elements/single_media.html.twig
index 56902427..1743151f 100644
--- a/templates/shop/content_element/elements/single_media.html.twig
+++ b/templates/shop/content_element/elements/single_media.html.twig
@@ -1,3 +1,3 @@
 <div class="{{ content_element_base_class }}__single-media mb-3">
-    {{ media.renderedContent }}
+    {{ media.renderedContent|raw }}
 </div>
diff --git a/templates/shop/content_element/elements/textarea.html.twig b/templates/shop/content_element/elements/textarea.html.twig
index f6c27481..2b628a48 100644
--- a/templates/shop/content_element/elements/textarea.html.twig
+++ b/templates/shop/content_element/elements/textarea.html.twig
@@ -1,3 +1,3 @@
 <div class="{{ content_element_base_class }}__textarea mb-3">
-    {{ content }}
+    {{ content|raw }}
 </div>
diff --git a/tests/Unit/Renderer/ContentElementRendererStrategyTest.php b/tests/Unit/Renderer/ContentElementRendererStrategyTest.php
index fe8304dc..55227b7f 100644
--- a/tests/Unit/Renderer/ContentElementRendererStrategyTest.php
+++ b/tests/Unit/Renderer/ContentElementRendererStrategyTest.php
@@ -63,12 +63,34 @@ public function testRendersAPageContentElementCorrectly(): void
         $contentElementMock->expects(self::once())->method('getLocale')->willReturn('en_US');
 
         $this->rendererMock->expects(self::once())->method('supports')->with($contentElementMock)->willReturn(true);
-        $this->rendererMock->expects(self::once())->method('render')->with($contentElementMock)->willReturn('&lt;p&gt;Hello World&lt;/p&gt;');
+        $this->rendererMock->expects(self::once())->method('render')->with($contentElementMock)->willReturn('<p>Hello World</p>');
         $this->contentParserMock->expects(self::once())->method('parse')->with('<p>Hello World</p>')->willReturn('<p>Hello World</p>');
 
         self::assertSame('<p>Hello World</p>', $this->contentElementRendererStrategy->render($pageMock));
     }
 
+    public function testEmitsRenderedMarkupUntouched(): void
+    {
+        /** @var PageInterface&MockObject $pageMock */
+        $pageMock = $this->createMock(PageInterface::class);
+        /** @var ContentConfigurationInterface&MockObject $contentElementMock */
+        $contentElementMock = $this->createMock(ContentConfigurationInterface::class);
+
+        $pageMock->expects(self::once())->method('getContentElements')->willReturn(new ArrayCollection([$contentElementMock]));
+        $this->localeContextMock->expects(self::once())->method('getLocaleCode')->willReturn('en_US');
+        $contentElementMock->expects(self::once())->method('getLocale')->willReturn('en_US');
+
+        // Escaped text must stay escaped and attributes carrying entities must survive:
+        // decoding would unescape user input and cut the attribute at the first quote.
+        $markup = '<h2>Summer &lt;em&gt;offer&lt;/em&gt;</h2><div data-live-props-value="{&quot;product&quot;:1}"></div>';
+
+        $this->rendererMock->expects(self::once())->method('supports')->with($contentElementMock)->willReturn(true);
+        $this->rendererMock->expects(self::once())->method('render')->with($contentElementMock)->willReturn($markup);
+        $this->contentParserMock->expects(self::once())->method('parse')->with($markup)->willReturn($markup);
+
+        self::assertSame($markup, $this->contentElementRendererStrategy->render($pageMock));
+    }
+
     public function testSkipsContentElementWithNonMatchingLocale(): void
     {
         /** @var BlockInterface&MockObject $blockMock */
@@ -99,7 +121,7 @@ public function testRendersOnlySupportedContentElements(): void
         $supportedElementMock->expects(self::once())->method('getLocale')->willReturn('en_US');
         $unsupportedElementMock->expects(self::once())->method('getLocale')->willReturn('en_US');
 
-        $this->rendererMock->expects(self::once())->method('render')->with($supportedElementMock)->willReturn('&lt;p&gt;Supported&lt;/p&gt;');
+        $this->rendererMock->expects(self::once())->method('render')->with($supportedElementMock)->willReturn('<p>Supported</p>');
         $this->rendererMock->expects(self::exactly(2))->method('supports')->willReturnOnConsecutiveCalls(true, false);
         $this->contentParserMock->expects(self::once())->method('parse')->with('<p>Supported</p>')->willReturn('<p>Supported</p>');